The WORLD OF CONCRETE (WOC) is the largest annual international trade show dedicated to the concrete and masonry industries. Held every January/February in Las Vegas, this premier event attracts over 50,000 industry professionals from across the globe. It showcases cutting-edge equipment, tools, materials, technologies, and services that drive the concrete construction sector forward.
Who Attends the WORLD OF CONCRETE?
WOC boasts a diverse range of exhibitors and attendees, with backgrounds that include:
- Commercial and concrete contractors
- Construction managers
- Dealers and distributors
- Decorative concrete contractors
- Designers and architects
- Repair equipment centres
- And many more professionals involved in concrete construction
Why Exhibit at WORLD OF CONCRETE 2026?
Exhibiting at WOC 2026 offers unparalleled opportunities for brand visibility, lead generation, and industry networking. With a massive 700,000 square feet of indoor and outdoor exhibition space at the Las Vegas Convention Center, the event provides exhibitors with a global platform to showcase their expertise. Here are the key benefits of participating:
Benefits of Participating in WOC 2026
- Unmatched Reach: Typically, over 60,000 industry professionals attend the WOC each year, including concrete contractors, builders, architects, engineers, manufacturers, and suppliers.
- Qualified Audience: Gain access to a vast pool of qualified buyers, specifiers, and industry leaders who are actively seeking solutions.
- Global Participation: The previous edition of WOC featured more than 1,500 exhibiting companies from across the globe.
- Product Launch Platform: Seize the opportunity to launch new products and solutions directly to a targeted market.
- Extensive Networking: Build valuable connections with contractors, distributors, and other industry partners to generate significant sales leads.
- Product Demonstrations: Showcase your products through live demonstrations and gather real-time customer feedback.
- Brand Awareness: Leverage the event’s extensive global marketing campaigns to boost your brand’s visibility.
- Educational Opportunities: Attend educational sessions that offer industry insights, enhance credibility, and keep your team ahead of the competition.
- Massive Exhibition Space: Make a statement with your booth in the expansive exhibition area, designed to accommodate the latest innovations in concrete construction.
Partner with Leading Exhibit Rentals in Las Vegas
Ensure your brand stands out at WOC 2026 by partnering with a top-rated provider of trade show exhibit rentals in Las Vegas. Custom exhibit rentals allow you to create a visually impactful booth tailored to your brand, without the hassle of ownership and storage.
With flexible, cost-effective solutions, you can:
- Design a booth that aligns perfectly with your goals
- Benefit from professional setup and dismantling services
- Focus on engaging with attendees while experts handle logistics
Make a lasting impression at the WORLD OF CONCRETE 2026—your gateway to dominating the concrete and masonry industries!
